The MojiKan is a new kind of 3D online virtual world built around the idea of intelligent pets, avatars and widgets that completely understands and reacts to natural human dialogue. By utilizing the same techniques as found in the messenger, MojiKan? is an online place where users can explore a world of interactive pets, meet other ?virtual pet-owners? with similar personalities, purchase new accessories for their pets, download new language capabilities, create their own personal page and to write blogs. The key difference is that all content within the MojiKan? responds and reacts to users? language. In addition, users? pets feature on their personal page as widget-pets that can communicate with friends and visitors to a particular personal page. Users can also read and contribute to the Moji Story, and even create their own 3D content for their pets and environments.

The MojiKan is run on a virtual economy where users purchase MojiKan Dollars (MK$) in order to buy items and accessories to personalize their pets, creations and environments. The value of the MojiKan Dollar is controlled by the MojiKan Stock Exchange (MKSX) that raises and drops the price of the MK$ each day. There is also a Trade Centre where users can trade, sell, swap or exchange products and items amongst themselves.